A few days back I read in the news paper that Sahara City Homes, Lucknow has inaugrated its Cricket Sports Ground.
It gave me a question again why not the hockey ground? what is so facinating about cricket that every corporate is after cricket and cricketers.
The best part of this craze is created by corporate it self by showering money on cricket and cricketers and placing them in limelight with the help of Media. And this can be reapeated with any of other game be it hockey, tennis, football etc.
But now corporates are in a fix they can tame the BIG Jinny they have made out of cricket and follow the rules made by cricket and cricketers.
yesterday itself yuvraj got a endorsement offer of INR 100 crores. what is this ? if any corporate can offer this amount to any game - say hockey, badminton, table tennis etc and create basic infrastructure for the game, India can have 100 Crore Yuvrajs from all of these games.
corporates Please see other games also.
