Today Morning my cable connection was having some fault and i resorted to the only channel that was available - "Doordarshan's National Channel".
During a short break 2 ads were shown and that shook up my concious. I wondered that how oblivious are us to some important aspects of our daily life and our disdainful approach is helping problem grow steadily.
The two ads i want to mention here were -
1. One person lying in a hospital bed and asking for cure and pleading to the "White Coat" on the wall for getting cured. The Caption that struck me was " don't have blind faith on "White Coat" for treatement check the "medical practitioner's Certifacte".
This ad was promoted under on going campaign of "JAGO GRAHAK JAGO".
2. In another ad - one person was asking for help but that person refused saying why should he help, at the same time the daughter of that person gets in to trouble and the person earlier asking for the help rescues the girl. Now the person who refused to help earlier acknowledges his mistake and promises to help those in trouble.
The punch line of the ad was "we dont know the natural calamities nor we have control on that, but we can always help the persons in trouble"
This ad was sponsored by government body making awarenes on "Disaster Management".
I know these are govt sponsored campaigns, but what responsibility are we having if we are not seeing that ads on leading news and entertainment channel.
Here I want to appeal all leading TV channels like Sony, Star, Zee, Sahara, IBN, NDTV, MTV etc who have all the time to air commercial ads but the above ads who are there to help community grow, become aware of their rights are not taking respnsibility of showing these ads.
They should air these ads free on their networks or they can charge nominaly for these campaingns.
I dont understand why these channels resort more to cover cases of fraud, rape, scams etc and another cheap issues to raise thier TRP but they are silent on national development issue.
Channels should not always show negative issues they should also look for positive ways wherein they can use thier strenght and help nation.
I feel these channels - Sony, Star, Zee, Sahara, IBN, NDTV, MTV etc telecaste Pulse POLIO campaign for their START VALUE as normally we these ads wherein some of the leading cine or sports star is doing the ad.
Probably these big channels are waiting for govrnment ruling for cinema halls wherein cinema hall owners are bound to show one of two govenment made documentaries on social / national developments.
I urge these channels - Sony, Star, Zee, Sahara, IBN, NDTV, MTV etc to come forward and take responsibility of national development and help government to educate masses.
